2006Journal of Zhejiang Wanli UniversityRequires access

Adapting to Tourism Market Enhancing National Culture Education

Cao Guang-zhuang

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Abstract

Abundant folk song art resourses are found in the rural areas of Hu’nan,Hubei,Sichuan,and Guizhou Tujia ethnic minority community.The exploitation of folk music art form makes Tujia ethnic minority folk song art an increasingly important humanistic tourism resourse and at the same time makes it necessary for local schools of tourism to introduce courses to the students of tourism major with an attempt to cultivate professionals with a taste of local culture beauty in order to meet the demand of present tourism marketing.

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What this paper is about

Abundant folk song art resourses are found in the rural areas of Hu’nan,Hubei,Sichuan,and Guizhou Tujia ethnic minority community.The exploitation of folk music art form makes Tujia ethnic minority folk song art an increasingly important humanistic tourism resourse and at the same time makes it necessary for local schools of tourism to introduce courses to the students of tourism major with an attempt to cultivate professionals with a taste of local culture beauty in order to meet the demand of present tourism marketing.

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Available abstract

Abundant folk song art resourses are found in the rural areas of Hu’nan,Hubei,Sichuan,and Guizhou Tujia ethnic minority community.The exploitation of folk music art form makes Tujia ethnic minority folk song art an increasingly important humanistic tourism resourse and at the same time makes it necessary for local schools of tourism to introduce courses to the students of tourism major with an attempt to cultivate professionals with a taste of local culture beauty in order to meet the demand of present tourism marketing.

Key concepts: Tourism, Ethnic group, Taste, Beauty, Humanism, Cultural tourism, Order (exchange), Folk culture

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