On the Psychology of China′s Commodity Packaging Design

Inspired by the extension of the concept of China′s packaging design,it analyzed the psychological needs of consumers and the psychology of packaging design had become popular for China′s packaging design.Then it expounded that the center appeal of the commodity packaging design psychology wasPeople-Orientedand its value orientation was the true,good and beautiful.In the economic globalization today,commodity packaging design psychology tendency showed internationalization features including more emphasis on humanistic concern,more attention to international culture and design elements of multivariate.Finally,on the basis of this,it put forward three coping strategies namely,truth-seeking,innovation,and change to deal with the product packaging design trend of internationalization.