2009•Bulletin of Sport Science & TechnologyRequires access

Influence of 2008 Beijing Olympic Games on Development of China Competitive Sports

Jianhua Yan

Abstract

The successful bidding of Olympic Games in Beijing makes a deep impact on our sports business, especially for the development of competitive sports. This paper makes discussion on positive and negative impacts on our competitive sports from the point of Beijing holding Olympic Games, puts forward the effects of eliminating negative impact and provide the theoretical basis for sustainable development of our competitive sports.

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Available abstract

Key concepts: Beijing, Bidding, China, Sustainable development, Advertising, Business, Marketing, Competitive advantage