The Characteristics and Relationship of Sporting Events Business Network Structure

Through choosing the normative research paradigm,using the network perspective and analysis methods,first of all ,on the basis of analysis on sporting events relevant research results,as well as network theory and related research results,from the industrial economics point of view,this paper conducts the definition of sporting events and networks,and according to the industrial economics structure of input-production-the output and in accordance with the relevant network theory and sporting events attributes,builds sports events business network structure,and finally from the perspective of new institutional economics,makes the analysis on the transaction subject relationship involved in the network.The result shows that,in the event network,sports event producers as the center node of the networks,respectively sign and implement a range of commercial contracts with the main supply of inputs and,the main consumption of products,establish the relationship between economic transactions.The event network structure has the features of high concentric and low density,semi-open and loose,non-geographic embedding,complexity and other features.