2000•Industrial Engineering and Engineering ManagementRequires access

A Study on New Issues and Countermeasures of Production Management under the Mass Customization

Ma Shi

Abstract

The paper reviews current research status,the value and significance of the Mass Customization to the competition among companies in the future. It discusses emphatically the new problems and challenges which are caused by the Mass Customization. It offers that it is necessary to study the production process,planning,and control on the basis of the Mass Customization. Finally,it puts forward the points of the study.

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Available abstract

Key concepts: Mass customization, Production (economics), Personalization, Competition (biology), Computer science, Process (computing), Value (mathematics), Process management