2006Journal of Hunan Business CollegeRequires access

LU Bu-wei and Publicizing Literature in a Commercial Way

Liu Hong-ren

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Abstract

buwei was not only a genius in commerce,but also a person who made great contribution to literature.His Lu Shi Spring and Autumn Annals was a well-organized philosophical and literary work and at the same time a successful example of Publicizing Literature in a commercial way.He put his book at the gate of Xianyang City and offered a high price reward for revising it.Though he did it mainly for his personal political purpose,his way in doing so made his work a great influence on society,and gave the later generations deep enlightenment.We should not only learn from him his courage to publicize his works commercially,to the principles and ways of publicity for the purpose of affirming the basic standard of morality.

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buwei was not only a genius in commerce,but also a person who made great contribution to literature.His Lu Shi Spring and Autumn Annals was a well-organized philosophical and literary work and at the same time a successful example of Publicizing Literature in a commercial way.He put his book at the gate of Xianyang City and offered a high price reward for revising it.Though he did it mainly for his personal political purpose,his way in doing so made his work a great influence on society,and gave the later generations deep enlightenment.We should not only learn from him his courage to publicize his works commercially,to the principles and ways of publicity for the purpose of affirming the basic standard of morality.

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Available abstract

buwei was not only a genius in commerce,but also a person who made great contribution to literature.His Lu Shi Spring and Autumn Annals was a well-organized philosophical and literary work and at the same time a successful example of Publicizing Literature in a commercial way.He put his book at the gate of Xianyang City and offered a high price reward for revising it.Though he did it mainly for his personal political purpose,his way in doing so made his work a great influence on society,and gave the later generations deep enlightenment.We should not only learn from him his courage to publicize his works commercially,to the principles and ways of publicity for the purpose of affirming the basic standard of morality.

Key concepts: Genius, Publicity, Courage, Annals, Enlightenment, Morality, MOZART, Work (physics)

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