University Intangible Assets Management and Sustainable Development

After an in-depth analysis has been made on university intangible assets types,characters and problems about intangible assets management in universities,six suggestions have been made to reinforce university sustainable development: to cultivate and develop university intangible assets;to operate and market university intangible assets;to transform and increase university intangible assets;to explore and create university intangible assets;to pervade and diffuse university intangible assets;and to uphold and maintain university intangible assets.