The Status Quo of Our Brands’Competitiveness and Countermeasures to Improve

The world has come into the era of brands'international competitiveness.The market is closer and closer to brands than ever.In the era of brands' competitiveness without national boundaries,to improve brands'competitiveness is imminent for our corporations to defeat multinational corporations and gain more international markets.The paper analyzes the status quo of our brands'competitiveness and then puts forward some countermeasures on the basis of them.