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2009•Beijing Tiyu Daxue xuebaoRequires access

On the Basic Elements of Sports Culture Brand in Chinese Colleges

Dongbo Shi

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Abstract

College sports culture brand,with its distinctive characteristics of times and an unprecedented appeal within the intense resources competition of Chinese colleges,has shown its indispensable function of business card and window.Both unknown schools and well-known universities in the world gain a great number of unprecedented opportunities for development owing to a very good grasp of constructing a brand and seizing the opportunity.It is worthwhile to learn from their experience.

About this research paper

What this paper is about

College sports culture brand,with its distinctive characteristics of times and an unprecedented appeal within the intense resources competition of Chinese colleges,has shown its indispensable function of business card and window.Both unknown schools and well-known universities in the world gain a great number of unprecedented opportunities for development owing to a very good grasp of constructing a brand and seizing the opportunity.It is worthwhile to learn from their experience.

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Available abstract

College sports culture brand,with its distinctive characteristics of times and an unprecedented appeal within the intense resources competition of Chinese colleges,has shown its indispensable function of business card and window.Both unknown schools and well-known universities in the world gain a great number of unprecedented opportunities for development owing to a very good grasp of constructing a brand and seizing the opportunity.It is worthwhile to learn from their experience.

Key concepts: Appeal, GRASP, Competition (biology), Function (biology), Advertising, Marketing, Business, Window of opportunity

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