2014•Journal of Taiyuan Normal UniversityRequires access

Analysis on Rhetoric of Persuasive Strategy in News Comment Passages

Dong Yu-nin

Abstract

Study is made with the linguistic material of news comment passages on their persuasive strategy. From the perspective of persuasive study, the presentation of news comment passage is a dynamic activity of persuasion, by applying a series of persuasive strategy, such as the shaping of host image, the structuring of passage information, to persuade the reader for the purpose of urging the readers to change their notions.

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Key concepts: Persuasion, Rhetoric, Structuring, Presentation (obstetrics), Perspective (graphical), Persuasive technology, Advertising, Linguistics