AN EMPIRICAL STUDY ON THE CONSUMPTION STRUCTURE OF URBAN AND RURAL RESIDENTS IN ANHUI PROVINCE FROM 1995-2012

The article selects the data of consumption expenditure of urban and rural residents in Anhui Province from 1995 to2012,using the extend linear expenditure system(ELES) to study the expenditure of the basic demand, the marginal consumption tendency, income elasticity of urban and rural residents in Anhui Province. The results show that: significant differences between urban and rural residents' consumption structure exist in Anhui Province; urban residents consumption level and quality are significantly higher than urban residents'; Urban residents are more likely to enjoy and develop consumption while rural residents place more weight on the improvement of living conditions under the condition of meeting food. To further improve the consumption structure of urban and rural residents in Anhui Province, we can improve the income level of rural residents, narrow the income gap between urban and rural areas, increase the investment of rural infrastructure, perfect the social security system, change the consumption ideas of residents and reduce the dual structure of urban and rural consumption.