Study on the Innovation of University Library’s Social Service Based on Knowledge Intensive Service

University library can be considered as a knowledge intensive service agency or organization. This paper analyzes the internal and external environmental conditions faced by university library in carrying out the service innovation and developing the social service, and puts forward some concrete measures for university library to carry out the service innovation and develop the social service conforming to the historical development trend at the same time of serving university’s reaching and scientific research for the purpose of giving full play to university library’s functions in serving the society, promoting the social informatization, and supporting the development of local economy and society.