Construction of Cultural Soft Power and Dissemination of Chinese Culture in Foreign Countries

Cultural terminology refers to the vocabulary signifying the cultural elements in a language. The translation of Chinese cultural terms plays a significant role in the construction of China's cultural soft power,which constitutes an urgent problem to be solved for the better development of China's economy and society. In the present paper,the interconnection between construction of China's cultural soft power and translation of Chinese cultural terms is analyzed,the international communication history of Chinese cultural terms is investigated,and an attempt is then made to explore into the translation strategy for translating Chinese cultural terms in light of constructing cultural soft power. Finally,three normalization approaches are proposed so as to strengthen the construction of China's cultural soft power.