The Empirical Study on Consumption Attitudes and Consumer Behavior

By building models of brand consumption attitudes,forward consumption attitudes,practical consumption attitudes and based on research data of new building of the concept of consumption culture,the paper empirically studies consumption attitudes on consumption behavior.The results show that: the impact of the brand of consumption attitudes and spending forward consumption attitudes have positive impact on the consumption intention and the behavior,the impact of practical consumption attitudes have negative impact on the consumption intention,while on consumption behavior,it has a positive effect.