Application of Western rhetoric personality

Besides pathos and Logos, Ethos, with which addressers persuade the addressees through establishing exclusive credit and power, which has been early realized by western rhetor. The president, as the one of particular social position, extends the speeches with some invisible rhetorical resource, such as the typical Ethos. This paper will show some totally different rhetorical power by briefly analyzing the Ethos in Bush’s second inauguration speech.