Empirical Study on the Relationship between Consumer Psychology and Consumer Demand

Using econometric model,and combined with the relationship between China's consumer spending index and consumer confidence index,consumer satisfaction index,consumer expectation index,the results show that there exists a long-term and stable co-integration relationship between consumer satisfaction index and consumption spending; It fits well of consumption function model embedded with consumer satisfaction index,and every parameter is significant; With other variables held constant,and if the consumer satisfaction index increased 1 per unit,consumer spending will increase0. 223911,so it is a significant positive impact consumer satisfaction index on consumer spending.