1998•Marketing LettersRequires access

Predicting Future Buyer Behavior with Consumers' Confidence and Sentiment Indexes

Subhra Chakrabarty, Marc C. Chopin, Alif F. Darrat

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Key concepts: Granger causality, Consumer confidence index, Econometrics, Causality (physics), Economics, Value (mathematics), Empirical research, Consumer behaviour

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Predicting Future Buyer Behavior with Consumers' Confidence and Sentiment Indexes — Research Paper | ScholarLens