Value Configuration and Strategic Trade-offs of the Business

The total value of the products or services provided for customers by a corporation consists of costomer value and corporation value. Relative to the competitor or the corporation that it was, the corporation has momentary business advantage if it can create superior customer value, or the corporation has sustained business advantage if it can create superior costomer value and corporation value. Customer value and corporation value are two aspects that are opposed and unitive. The corporation must make trade-offs about the proportion of customer value and corporation value in the course of business.