The Difficulties and Countermeasures of the Expansion of Consumer Demand in Rural Areas

Expanding domestic demand is the key to develop our country's economy.compared with urban,rural household consumption has great potential,expanding the rural consumer demand is an important way to enable farmers enjoy the fruits of development and the force to drive China's economic growth.However,lack of consumption,the irrational consumption structure,the traditional consumption habits,as well as inadequate supply of consumer goods has seriously affected the expansion of consumer demand in rural areas and also constrained the development of rural markets.In order to expand rural consumer demand,we should have a deeper understanding of consumer demand,strive to improve the income of rural residents,improve the consumption environment,speed up the layout of sales outlets in rural areas,strengthen infrastructure construction,and improve the investment environment in the rural market.