Study of the industrial competitive power of sports product industry in China

By using Potter's Diamond model,the authors analyzed the industrial competitive power of sports product industry in China,and drew the following analytical conclusions:The main constituents in the production of sports product industry in China have their advantages,but mainly labor advantage;technological development capability is insufficient;the domestic demand for sports products is greatly increasing,while famous brands abroad have massively entered the market in China,basically secured the high end market;the industrial chain is incomplete and unable to form industrial aggregation;for competition the enterprises in China mainly depend on price war;investment for development is insufficient;plagiarism and imitation are everywhere.The government should intervene in the market by means of industrial policy,patent protection,and technical standard perfection.