RESEARCH ON THE DEVELOPMENT STRATEGY OF THE TOURISM INDUSTRY OF FUJIAN PROVINCE

To study the development strategy of regional tourism industry, what the most important is synthetically analyzing all the relative factors, such as the development conditions、market competition situation and industry location,based on which we can make out the development aim, then put forward the specific countermeasures. By deeply analyzing the present situation and problems of the tourism industry of Fujian Province, this article expounds again the industry location of Fujian's tourism, and poses the strategic arrangement within the whole province. Finally the authors suggest that Fujian carry out the very five strategies, in order to turn from “Big Tourism Province into “Strong Tourism Province.