Factors Affecting Agricultural Trade Area of Brand Development

With the agricultural products sales increase in China market, Brand production and management has become the way that agricultural products to gain the market competition. The growth of agricultural products closely related to the local environment,so promoting trade in agricultural products regional brand is the important way to raise the value of the regional agricultural products,create advantage agriculture, and realize agricultural modernization. By analyzing the factors of the development of regional brand of agricultural products trade, the author finds out that the elements such as rich regional production factors, perfect supporting industries, diligent local government, fine regional cultural and traditions and mature social network to promote the regional brand development of agricultural products trade. The author makes the recommendations on management in order to speed up the development of agricultural product trade of regional brand in China.