Theoretical Perspectives of Visual Anthropology
Qiyao Deng
Abstract
Qiyao Deng
Abstract
Visual Anthropology is marginalized by the instrumentalization and technicalization of visual anthropology,by the different demarcation of the object of study and by the unfamiliarity of the theory of the visual anthropology.What the contemporary researches of visual anthropology should focus is not only on the visual cultural heritage and the cultural image reflected by camera lens,but also on the group images,visual symbols and visual action of men through the study of the visual culture of how people live their lives and the visual expression,visual communication,visual action of different groups.The contemporary study of Visual Anthropology should also pay attention to the influence on culture brought by the visual media and visual revolution,investigating the cultural conflicts and changes brought by the visual media.
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Visual Anthropology is marginalized by the instrumentalization and technicalization of visual anthropology,by the different demarcation of the object of study and by the unfamiliarity of the theory of the visual anthropology.What the contemporary researches of visual anthropology should focus is not only on the visual cultural heritage and the cultural image reflected by camera lens,but also on the group images,visual symbols and visual action of men through the study of the visual culture of how people live their lives and the visual expression,visual communication,visual action of different groups.The contemporary study of Visual Anthropology should also pay attention to the influence on culture brought by the visual media and visual revolution,investigating the cultural conflicts and changes brought by the visual media.
Key concepts: Visual anthropology, Visual culture, Visual rhetoric, Visual pigments, Sociology, Visual communication, Visual media, Object (grammar)