Common Persuasion Methods of Rational Advertisement and Their Characteristics

Rational appeal is a commonly used method of advertising.In this way,advertisement will elaborate the advantages of product to persuade consumers to buy the product.The common persuasion methods of rational advertisement are empirical model,comparison,problem solving model,principle expounding model and product effect showing model.Each persuasion method has its characteristics and model.The use of persuasion method in rational advertisement adds its credibility and appeal.