Research on Aesthetic Culture and Psychology of Audience

Artistic creation has always valued the aesthetic effect,which comes to climax is the reception aesthetics of the 20th century in western world.In artistic area,reception is much more important in films and TV plays,because the high cost still needs the audience to take on.Facing such high risk,the movie and TV creators ought to hold the aesthetic culture and psychology of audience,especially the nationality,and try to write under the condition of knowing oneself and others.On the other hand,with the threaten of cultural globalization,the matter of nationalization has always puzzled the movie and TV creation of China and becomes a potential standard to judge movies and TV plays.Under such circumstance,researching audience's aesthetic culture and psychology has double significance and values.