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2012•Journal of Yangzhou College of EducationRequires access

On the Brand Construction of Campus Culture in Higher Vocational Colleges

Yang Xu

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Abstract

Campus culture is the important connotation of school characteristics.The construction of campus culture in higher vocational colleges should have their own distinctive characteristics: serving the growth and success of students and focusing on training students' career ability.This paper analyses the existing problems in current campus culture.Then,it comes up with some strategies for brand building of campus culture in higher vocational colleges.

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Campus culture is the important connotation of school characteristics.The construction of campus culture in higher vocational colleges should have their own distinctive characteristics: serving the growth and success of students and focusing on training students' career ability.This paper analyses the existing problems in current campus culture.Then,it comes up with some strategies for brand building of campus culture in higher vocational colleges.

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Available abstract

Campus culture is the important connotation of school characteristics.The construction of campus culture in higher vocational colleges should have their own distinctive characteristics: serving the growth and success of students and focusing on training students' career ability.This paper analyses the existing problems in current campus culture.Then,it comes up with some strategies for brand building of campus culture in higher vocational colleges.

Key concepts: Vocational education, Connotation, Sociology, Engineering, Pedagogy, Philosophy, Linguistics

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