2013•Shandong Sports Science & TechnologyRequires access

Some issues constraining China's sports development

Bao Ming-xia

Abstract

Since reform and opening-up,China's sports industry has made great achievements.However,with social development,the contradictions and interest conflicts are increasingly prominent in the transition period,and sports development is also facing new problems and challenges. The problems constraining China 's sports development are elaborated from 9aspects: sports value,sports development mode,government function,social organization,role of market,school sports,mass sports,competitive sports and sports culture,and corresponding countermeasures are proposed with a view to promote the balanced and sustainable development of China's sports industry.

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Key concepts: China, Sustainable development, Government (linguistics), Sport management, Function (biology), Social change, Public relations, Sports marketing