Xinhu Li
Abstract
According to Kenneth Burke, persuasion is the key word of Aristotle's rhetoric and identification is the key word of his new rhetoric. The difference between persuasion and identification shows the difference between Aristotle's rhetoric and Burke's new rhetoric.
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According to Kenneth Burke, persuasion is the key word of Aristotle's rhetoric and identification is the key word of his new rhetoric. The difference between persuasion and identification shows the difference between Aristotle's rhetoric and Burke's new rhetoric.
Key concepts: Rhetoric, Persuasion, Identification (biology), Key (lock), Literature, Philosophy, Sociology, Linguistics