2012Journal of Chongqing Technology and Business UniversityRequires access

From “Power Opinion” to “Authoritative Opinion”——Deconstruction and Reconstruction of Mainstream Opinions in “Blog-era”

Zhou Ting-yong

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Abstract

The emergence of social media represented by blog revolutionarily overthrows opinions guided by governments,as a result,how governmental opinions play leading role,continuously fill in the gap between market-oriented urban media places and the places such as blog and so on,constantly play resilient role in the opinions of the third party force of leaders' views and continuously increase maximum common divisor of governmental place and civil place,and studiously realize the change from power opinion to authoritative opinion in order to create healthy and harmonious ecology is of great significance.

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What this paper is about

The emergence of social media represented by blog revolutionarily overthrows opinions guided by governments,as a result,how governmental opinions play leading role,continuously fill in the gap between market-oriented urban media places and the places such as blog and so on,constantly play resilient role in the opinions of the third party force of leaders' views and continuously increase maximum common divisor of governmental place and civil place,and studiously realize the change from power opinion to authoritative opinion in order to create healthy and harmonious ecology is of great significance.

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Available abstract

The emergence of social media represented by blog revolutionarily overthrows opinions guided by governments,as a result,how governmental opinions play leading role,continuously fill in the gap between market-oriented urban media places and the places such as blog and so on,constantly play resilient role in the opinions of the third party force of leaders' views and continuously increase maximum common divisor of governmental place and civil place,and studiously realize the change from power opinion to authoritative opinion in order to create healthy and harmonious ecology is of great significance.

Key concepts: Mainstream, Public opinion, Power (physics), Order (exchange), Social media, Deconstruction (building), Opinion leadership, Public relations

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From “Power Opinion” to “Authoritative Opinion”——Deconstruction and Reconstruction of Mainstream Opinions in “Blog-era” — Research Paper | ScholarLens