2005•Journal of Hebei Institute of Physical EducationRequires access

Research on the Development of College Sports Industry

Min Guo

Abstract

The documentary analysis, on-the-spot investigation and expert interview methods are comprehensively adopted to summarize the current situation and development of the college sports industry. The problems and the advantages to the development of the college sports industry are dwelt on and some feasible countermeasures to the development of the college sports industry are brought forward: firstly, to set up incorporated company to accomplish scientific administration; secondly, to undertake sport marketing and participate in multiple term management.

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Key concepts: Engineering, Sport management, Marketing, Engineering management, Administration (probate law), Business, Set (abstract data type), Public relations