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A Discussion on the Image of Tourist Destinations from the Angle of Tourists
Song Zhang
Open publisher page 3 citations
Abstract
The image of tourist destinations is one of the key elements to attract tourists. It is also an important concept in the overall marketing conception. This article intends to discuss the perceivability of the image of tourist destinations from the angle of tourists. It also puts forward how to correctly make use of the image elements of tourist destinations for the planning of the image.