Design the tourist destination image based on the experimentation: a case from Xining Area.

A number of reports on the design of tourist destination image from various perspectives in recent decades have been published and these valuable studies make great contributions to the field of local tourist plan as to promote the tourist economic growth.Among them,however,they most focus on the academic discussions based on their own rational and superficial understandings and few of them take the tourists' receptivity into consideration.This paper attempts to propose a new method of combining the academic viewpoints with experiment investigations to study the destination image designing processes.The new method pays much more attention to the conception of tourists' the destination.This paper studies the tourist destination images by using the new method and the main goal is to test the attitudes of tourists towards the tourist destinations in the three stages of ideal image,conceptional image and visual image.In addition,the paper designs the tourist images and proposes the strategies for further tourist development of the destinations according to the tourist images and attitudes.On these bases,the present paper studies the tourist image and recommends some measures to strengthen the tourist development for this area.