2006Journal of International CommunicationRequires access

Rules and Management of Public Opinion

JI Zhonghui

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Abstract

Once public opinion is linked to management,the complexity should not be neglected.In the ordinary course of events,the management does not directly intervene in the content of public opinion,only if the opinion is illegal.The purpose of managing public opinion is to bring about an orderly flow of views.

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Once public opinion is linked to management,the complexity should not be neglected.In the ordinary course of events,the management does not directly intervene in the content of public opinion,only if the opinion is illegal.The purpose of managing public opinion is to bring about an orderly flow of views.

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Available abstract

Once public opinion is linked to management,the complexity should not be neglected.In the ordinary course of events,the management does not directly intervene in the content of public opinion,only if the opinion is illegal.The purpose of managing public opinion is to bring about an orderly flow of views.

Key concepts: Public opinion, Opinion leadership, Political science, Dissenting opinion, Public relations, Law, Politics

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