2013Journal of Sanming UniversityRequires access

Strategy Research on Mobile E-Commerce of Telecom Operators

Zhengfan Zhang

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Abstract

The vigorous internet development of e-commerce and mobile internet has given rise to a new business mode of mobile e-commerce,which has injected new vitality for the development of e-commerce and mobile internet.Along with the growing social demands on mobile internet,office management,control and other aspects,mobile e-commerce has been given a new connotation,in a broad sense,to offer business opportunities of applications and services.Only in close cooperation with all the parties of mobile e-commerce industry chain,can the telecom operators comply with the requirements of the development of mobile internet era and remain invincible though the market expansion by means of application and services.

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What this paper is about

The vigorous internet development of e-commerce and mobile internet has given rise to a new business mode of mobile e-commerce,which has injected new vitality for the development of e-commerce and mobile internet.Along with the growing social demands on mobile internet,office management,control and other aspects,mobile e-commerce has been given a new connotation,in a broad sense,to offer business opportunities of applications and services.Only in close cooperation with all the parties of mobile e-commerce industry chain,can the telecom operators comply with the requirements of the development of mobile internet era and remain invincible though the market expansion by means of application and services.

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Available abstract

The vigorous internet development of e-commerce and mobile internet has given rise to a new business mode of mobile e-commerce,which has injected new vitality for the development of e-commerce and mobile internet.Along with the growing social demands on mobile internet,office management,control and other aspects,mobile e-commerce has been given a new connotation,in a broad sense,to offer business opportunities of applications and services.Only in close cooperation with all the parties of mobile e-commerce industry chain,can the telecom operators comply with the requirements of the development of mobile internet era and remain invincible though the market expansion by means of application and services.

Key concepts: Mobile business development, The Internet, Mobile commerce, Connotation, Telecommunications, Business, Mobile Web, Vitality

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