Study on Chinese Urban and Rural Residents Living Consumption Level and Structure on the Tourism Consumption Influence Mechanism

The paper studied on Chinese urban and rural residents living consumption level and structure on the tourism consumption influence mechanism,Combined with the urban and rural residents consumption,tourism consumption change trend attempt to explain the data rationally.The result shows that:(1)Cultural and educational entertainment products and service consumption have significantly positive impact on the tourism consumption of urban and rural residents;(2)Food consumption expenditure impact on tourism consumption expenditure of urban and rural residents in the opposite direction,residential consumption expenditure impact on tourism consumption of urban and rural residents is negative;(3)Traffic communication consumption expenditure has influence on tourism consumption expenditure of urban and rural residents in the opposite direction;(4)Clothing consumption expenditure has on impact on tourism consumption expenditure of urban and rural residents in the opposite direction;(5)Health care consumption expenditure impact on tourism consumption of urban and rural residents is negative;(6)Material and spiritual life consumption expenditure of urban and rural residents impact on tourism consumption expenditure is apparent