The Relation Target and Evolution Mechanisms in the Relationship Marketing——At the Symbiosis Theories Angle

The market competition for 21 centuries is the competition of supply chain and supply chain.At the symbiosis theories angle,the business enterprise which implements relationship marketing aims at setting up a kind of harmonious symbiosis relation with customer.The continuous and mutualism mode is a symbiosis target mode of enterprise and customer,is a relation target based on the relationship marketing.The relation is a develop process,its evolution mechanism have three kinds,namely: norm type symbiosis,characteristic type symbiosis and process type symbiosis.In symbiosis blend,the loyalty of customer raises continuouly,the business enterprise and customers concentrate on the long-term stable symbiosis cooperative relation.