Construction of Marketing Channels in View of Symbiosis:Content, Model and Mechanism

The human society is entering an age of diverse symbiosis.According to the symbiosis theories,the marketing channel member relation substantially is a kind of harmonious symbiosis relation that mutually depends on,interaction foundation on the supply and demand.The symbiosis relation is a result of the game of the channel member;and the marketing channel harmonious symbiosis model is tiny view of harmonious symbiosis relation promoting the channel competitive advantage.That is to say,realizing the member’s common evolution requires the following steps: constructing the cooperation mechanism between symbiosis energy allotment,symbiosis object choice and symbiosis energies use,insuring the channel member with fair and stable,complement and collaboration,amount-increased and quality-raised,and finally increasing the channel symbiosis energy.