The aesthetic style of gaudiness——from a particular cultural viewpoint

Gaudiness as a kind of aesthetic style rises in postmodern society.With bright colors,exaggerated forms,low prices and the value orientation of absurdity,it represents an aesthetic taste quite different from that of modernism which advocates the beauty of gracefulness,restrained,concision and frigidity.This article researches the specific aesthetic style on the basis of its concrete expressions,trying to investigate its cultural connotations.Gaudiness is not only an aesthetic style,but also linked with the changes of economy,politics,culture and value orientation.