Cultural Consciousness of Sports Power

The construction of sports power is not only beneficial to improving the international recognition of sports development in China and effectively resisting theChina Threattheory,but also the inevitable requirement for China's peaceful development and harmonious society construction.Without culture,the future development of a sports power would be hopeless.If the construction of national sports culture lags behind,it will not only weaken the soft power of national sports and reduce the internal and external unity of the country,but also inhibit the development of social sports organizations,leading to imbalanced development between mass sport and competitive sport and the increase of sports alienation.The construction of sports power is a systematic project,the design of which is preconditioned by the consciousness of sports culture.The cultural consciousness of building sports power first relies on creating people-oriented sports philosophy,principles,methods and contents.Secondly,it is necessary to set up the goal system coordinated between school sports,mass sports and competitive sports,which can promote the gradual shift of the national sports administration from the sole administrationby the government to the ternarygovernanceby the government,market and society.