Enlightenments for Chinese Enterprises"Going Out"from the Decline of the Japanese Enterprises in China

After joining the WTO,Chinese enterprises’going outto take part in international competition has become an inevitable choice.How to allocate resources all over the world and occupy a favorable position in the international market has become a strategic choice for Chinese enterprises.This paper analyzes the further reasons for the decline of Japanese enterprises in China in terms of the ups and downs of the Japanese enterprises’development in China.And draws the enlightenment for Chinese enterprises’going-out:pay attention to long-term profitability and efficiency and consider the overall situation;do as the Romans do and attach importance to localization;focus on creating and maintaining brand image;attach importance to the cultural integration;enhance enterprises’awareness of social responsibility to repay the local community positively;establish and improve the modern enterprise system and transnational operation and management system.