A STUDY ON THE INHERITANCE AND PASSING ON OF THE NAXI DONGBA ETHNIC CULTURE TRADITION AND DEVELOPMENT OF RURAL TOURISM——A Case Study of Rural Ethnic Cultural Tourist Development in Sanyuan Village of Lijiang

Aiming at the frequently occurred conflict between the protection/inheritance of ethnic culture and the modern economic development,an effective way dealing with this issue,i.e.,to coordinate their relationship and establish a harmonious mechanism,has become a topic of study. In the rapid development of tourism in China,rural tourism occupies a prominent position in theround-the-city recreation beltpopular in some of the medium-sized and large cities.Although suburban rural tourism can satisfy the demand of town people for leisure,however,such kind of touring can only be seen as certain type of rural tourism happening in the immediate vicinity of a city with sceneries close by and local customs familiarized by the travelers. We choose Sanyuan Village,the World Cultural Heritage site near the ancient city Lijiang(Dayan) as an object for rural tourism study.The primitive ethnic culture in the study area is taken as an attraction for developing characteristic rural tourism.The purpose of it is to compensate for the defect of excessive influence of commercialization on and constant dilution of the importance of the primitive culture,the Naxi Dongba culture in the central place of the World Cultural Heritage in Lijiang;to build the high-end ethnic culture based rural tourism platform to attract middle and long distance travelers;and to satisfy the need of the travelers of going deep into and experience personally the essence of the primitive ethnic culture and promote open and healthy development of rural economy in the ethnic minority area so as to guarantee the inheritance and passing on the splendid ethnic culture.