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2005•Journal of Xi'an United UniversityRequires access

New Development of Implicit Measurement in Social Cognition Research

Wang Wen

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Abstract

A great number of foreign literatures and documents on social psychology research by using the implicit measures have emerged in quick succession.They are covering many domains: attitude,self-esteem,and stereotypes,etc,but the research of implicit measurement in social cognition is still on the initial phase.The introduction of its theory and techniques in the paper only is used to draw attention of our researchers to this new developing measurement.

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What this paper is about

A great number of foreign literatures and documents on social psychology research by using the implicit measures have emerged in quick succession.They are covering many domains: attitude,self-esteem,and stereotypes,etc,but the research of implicit measurement in social cognition is still on the initial phase.The introduction of its theory and techniques in the paper only is used to draw attention of our researchers to this new developing measurement.

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Available abstract

A great number of foreign literatures and documents on social psychology research by using the implicit measures have emerged in quick succession.They are covering many domains: attitude,self-esteem,and stereotypes,etc,but the research of implicit measurement in social cognition is still on the initial phase.The introduction of its theory and techniques in the paper only is used to draw attention of our researchers to this new developing measurement.

Key concepts: Cognition, Psychology, Implicit attitude, Social cognition, Cognitive psychology, Social psychology, Cognitive science, Neuroscience

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