2015•Recherche et Applications en Marketing (English Edition)Requires access

Implicit attitudes and their measurement: Theoretical foundations and use in consumer behavior research

Claire-Lise Ackermann, Jean‐Pierre Mathieu

Abstract

Implicit attitude automatically influences our judgments without our being aware of it. This article aims to introduce the concept of implicit attitude and its main measurement tool, the Implicit Association Test, and their significance in the study of consumer behavior.

About this research paper

What this paper is about

Why it matters

OpenAlex reports 18 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Implicit-association test, Implicit attitude, Test (biology), Psychology, Social psychology, Association (psychology), Consumer behaviour, Computer science