Effects of Organizational Cultural Changes in Organizational Development, Case Study on Od Practitioners/Consultants

This qualitative study examine organizational development (OD) consultants point of view regarding Organizational culture change and organizational performance.Investigation based on this main question: How organizational cultural changes can affect the performance of organizations?The main objective of this study is to critically evaluate the strategies of organizational development regarding cultural change.Study reveals that organizational performance is related with organizational culture change.The study finds that people behaviors in organizations, environment of organization and process of change can play a vital role in culture change process.