The contradictions of food labelling policy

A variety of food labelling issues are reviewed: information about manufacturers' names, quality standards and quality marks, nutritional information, health claims, advertising, additives, genetically modified organisms, pesticides, organic foods, eco-labelling and animal welfare. Some of these issues are reasonably fully reflected in food labels and others not at all. There are different possible explanations for this variation in coverage. There is little consistency of approach to labelling, and there are grounds for questioning whether food labelling is working to the benefit of consumers. Market theory requires consumers to be fully informed for the market to work. But theory and reality are ill-matched because food labelling has itself become a battleground, rather than a tool to enable the market to work. Market theory either needs to be applied or to be changed. Food labelling is not the answer to getting better food, better food production, or even better flows of information. At best, the struggle for more honest labelling can be an educational process in itself.