Jennifer Wood Adams
Abstract
Most respondents see the Internet as the future of publishing and are exploring how their sites can increase readership and revenues. They also see online editions as complementary to the printed paper.
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Most respondents see the Internet as the future of publishing and are exploring how their sites can increase readership and revenues. They also see online editions as complementary to the printed paper.
Key concepts: Newspaper, Audience measurement, Publishing, The Internet, Advertising, Revenue, Web site, World Wide Web