2014•Journal of Public RelationsOpen access

The Effect of Message Focus, Regulatory Focus Tendency, and Message Appeal on Persuasive Apology Communication : Based on Regulatory Focus Theory

남성주, 황성욱

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Key concepts: Regulatory focus theory, Focus (optics), Persuasive communication, Appeal, Persuasion, Psychology, Social psychology, Public relations

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The Effect of Message Focus, Regulatory Focus Tendency, and Message Appeal on Persuasive Apology Communication : Based on Regulatory Focus Theory — Research Paper | ScholarLens