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2016•Journal of Organizational and End User ComputingRequires access

The Primer of Social Media Analytics

Samuel Fosso Wamba, Shahriar Akter, Hyunjin Kang, Mithu Bhattacharya, Mohammed Upal

Open publisher page 36 citations

Abstract

This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics to improve firm performance. The findings of the paper will help the reader to grasp the fundamentals of social media analytics.

About this research paper

What this paper is about

This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics to improve firm performance. The findings of the paper will help the reader to grasp the fundamentals of social media analytics.

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OpenAlex reports 36 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics to improve firm performance. The findings of the paper will help the reader to grasp the fundamentals of social media analytics.

Key concepts: Analytics, Social media analytics, Social media, GRASP, Cultural analytics, Data science, Computer science, Data analysis

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