Alex Gonçalves
Abstract
Analytics is indeed a very broad term. In the digital marketing world, it is as broad of a term as it gets. It becomes even more confusing when we go beyond marketing and start noticing that there are analytics available for any business process. So how can we differentiate analytics when working with social media?
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Analytics is indeed a very broad term. In the digital marketing world, it is as broad of a term as it gets. It becomes even more confusing when we go beyond marketing and start noticing that there are analytics available for any business process. So how can we differentiate analytics when working with social media?
Key concepts: Social media analytics, Analytics, Cultural analytics, Social media, Data science, Business analytics, Process (computing), Computer science