2015•海外英语Requires access

Towards New Translation Guidelines of C-E Translation of Materials for International Publicity

唐燕

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Abstract

The C-E translation of International Publicity in China plays a vital role in cultural and economic development in themulticultural context.This article aims at discussing how to improve the translation quality as well as the translation strategies forimproving the acceptability of the target texts to enhance cultural soft power of China.

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What this paper is about

The C-E translation of International Publicity in China plays a vital role in cultural and economic development in themulticultural context.This article aims at discussing how to improve the translation quality as well as the translation strategies forimproving the acceptability of the target texts to enhance cultural soft power of China.

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Available abstract

The C-E translation of International Publicity in China plays a vital role in cultural and economic development in themulticultural context.This article aims at discussing how to improve the translation quality as well as the translation strategies forimproving the acceptability of the target texts to enhance cultural soft power of China.

Key concepts: Publicity, China, Context (archaeology), Soft power, Translation (biology), Political science, Quality (philosophy), Public relations

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